Allocate - Strategic Thinking Simulation

What makes a great strategy? It’s about balancing the complexities around delivering results, limited resources, evolving markets, challenging competition, taking the right opportunities and managing risks.

Think Codex’s Strategic Thinking Simulation puts all these into play in a team based competitive environment. Teams challenge against each other to secure contracts and manage finite resources while attempting to reach revenue targets.

allocate strategic thinking simulation


At the end of Allocate Simulation, participants will be able to:

• Look at the big picture and identify their strengths and direction.
(Where are we now?)

• Take critical steps towards success.
(How do we get to where we want to go to?)

• Manage risks and planning ahead of time.
(What obstacles will we most likely face?)

Centric - Customer Service Simulation

Centric Customer Service Simulation focuses on service excellence, service recovery and service quality. In this simulation, participants are placed in 3 different companies within the retail and service industry. They are tasked to compete against other teams to achieve the Best Customer Service Award. In each round, each team rotates to play the role of a customer service executive, customer and observer - giving them a 270 degrees view of customer service. After each round, participants engage in feedback sessions to review individual and team KPIs for continuous performance improvement. Centric ends with a full debrief and feedback session.

Centric Product


At the end of Centric Simulation, participants will be able to:

• Understand and apply customer service theory and best practices.

• Identify personal effectiveness and practice continuous improvement actions in the workplace.

• Managing customer experience under
challenging circumstances.

Rise & Fall - Working In Teams Simulation

Rise & Fall simulation puts participants in a time-bound, team-building challenge where they have to work in teams to build card structures based on request from the “customer”. Each team consists of 5 different roles, each with a specific capability and a burdened handicap. The different roles require participants to adapt to these dynamic situations, which forms the basis of continuous learning for team members. Participants will plan and improve their results using team and process improvement tools. Rise & Fall ends with a full debrief and feeback session.


At the end of Rise & Fall Simulation, participants will be able to:

  • Understand and apply the concepts and practices of working in teams.
  • Identify key areas of process improvement to achieve results.
  • Utilise tools for ideation, decision making, and collaboration in teams.

Apex Sales Acceleration Simulation

Selling is essential to any business – It’s about understanding the customer’s needs, the products, managing customer expectations, & knowing how to close the deal.

Think Codex’s APEX Sales Excellence Simulation puts all this into play in a team based competitive environment. Apex focuses on lead generation, up sell & cross sell. Participants are placed in competing companies & are part of an industrywide competition to determine the top 3 salespersons.


At the end of APEX Simulation,
participants will be able to:

  • Understand customers’ needs
    through observation & questioning skills.
  • Understand how to sell a product via determining
    the Features, Advantages and Benefits (FABs) &
    Unique Selling Propositions (USPs)
  • How to handle objections and close sales.